The C.O.W.S. w/ Dr. Marcia Chatelain: McDonald’s and White Supremacy

Wednesday, February 24th 8:00PM Eastern/ 5:00PM Pacific

The Context of White Supremacy welcomes Dr. Marcia Chatelain. A Provost’s Distinguished Associate Professor of history and African American studies at Georgetown University, Dr. Chatelain is a scholar of African American life and culture and is credited with starting the hashtag #FergusonSyllabus to contextualize the 2014 police killing of Michael Brown Jr. We’ll discuss her most recent publication, Franchise: The Golden Arches in Black America – which begins with images of Ferguson, Missouri protesters seeking refuge, outlets for charging mobile phones, and relief from tear gas at the local McDonald’s. Dr. Chatelain examines the rise of the fast food behemoth and how marketing to (exploiting) black people helped the exponential growth of the burger chain. We’ll examine how black franchise owners were added to the mix and how they routinely reported Racism – from being given franchises in dilapidated areas to getting “cold shoulders” from fellow White franchise owners. We’ll also study how McDonald’s has cultivated/conditioned black consumers for decades with gospel song and hip-hop driven commercials, to their genius effort with the McDonald’s All-American game. For more than 40 years, black basketball legends like LeBron James, Michael Jordan, Kobe Bryant, and Zion Williams have donned the “Mickey D’s” uniform.

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The C.O.W.S. Radio Program is specifically engineered for black & non-white listeners – Victims of White Supremacy. The purpose of this program is to provide Victims of White Supremacy with constructive information and suggestions on how to counter Racist Woman & Racist Man.

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